What is it?
We identify the contractual and partnering relationship between vendors and their clients.
We make competitive position visible.
We provide unique market insights not previously possible with traditional techniques.
Insights for Vendors
For the first time allow market place actors to see the full extent of the competitive environment.
By understanding how the market place is structured, readers can move to a whole new level of market intelligence, far beyond simple market share analysis.
Vendors are able to see how they are positioned against the competition.
Major product vendors can assess how effective their channel partners are placed.
Insights for Clients
Customers can see the full complexity of the vendor side of the market. Are they overlapping? Are there under-serviced gaps in the market place?
Which vendors are regular alliance partners?
What collection of vendors are other firms like yourself employing?
Which vendors appear over stretched and therefore potentially a risk? Which vendors should form part of your multisourced procurement strategy? |
